Internal Projects
& initiatives

Five years

Celebrating five years of -99 design studio by shedding light on some of our achievements and highlights.

RADAR

3D Art Experiment. Sharing inspiring projects, links and resources that fall under our radar with the world.

Alphabet

Alphabet is an initiative to create awareness for the digital design education in Turkey.

Projects

Machka

Overview

The elegant women's garment brand Machka gets a new digital experience that reflects the brands essence.

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Services & Scope

UX Research & Strategy
Experience Design
Visual Design
Art Direction
Creative Direction
Style Guide
Content Guidelines

Website
E-commerce
Design System

Challenge

The aim of the project was to reflect the eloquent style of the brand while delivering on e-commerce KPIs.

Our Approach

When there is nothing left to take out without loosing functionality, that is a minimal design.

For Machka we wanted to make a website that focuses on the product and nothing else. Therefore we designed the website with very minimal and clear layout that is self explanatory and minimum UI elements.

Results

Doubled website sales
Increased sessions durations and page per session

Accolades

3rd, Fashion & Beauty

Next Project

Uni Baby

View Project